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The 'JoeLoewy' Window

Through the visual intuitive process, tap into all 4 Quadrants for a complete picture 

Making simple sense of how
things fit together - 

Just like the well-known 'Johari Window' our 'JoeLoewy Window' describes four dynamics in play during most Strategic Planning Sessions. They are:

Q1. What we both know

Q2. What you know that I don't

Q3. What I know that you don't

Q4. What neither of us know

Utilising 'Graphic Recording', we access Quadrants 1-3.

In 'Journey Mapping' and 'Graphic Leadership Coaching,' the drawing itself not only covers Quadrants 1-3, but reveals aspects of Quadrant 4 – and that's the really exciting bit, because we find out things we didn't know which can be used to plan the future. It becomes a truly emergent strategy, developing intuitively and creatively as we proceed.

Why is it useful to find out what
we don't know?

The more information that is available to make a decision, the easier it is to make that decision. Risk is about forging ahead in the absence of information. Sometimes it works, too often it doesn't. 

Quadrant 4 simply gives us more information with which to make an informed judgement – bringing that elusive yet critical insight to develop foresight.   

Click on the arrows on the slides
to view the gallery

What others say
about working
with Joseph
and RedStallion

"Joseph is an absolutely excellent listener in that he understands what is the essence of wht people are saying – what they are not saying, what they are feeling and putting this into pictures.

I noticed that after the Workshop, when the Leadership team sent emails, the picture is there as a reminder – it brings the strategy and the day to day business together – we believe strategy in itself doesn''t mean anything – you have to realise it... get it into the day to day work."


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